Your customer base spends a lot of time using this software and needs a way to fire off ideas at the time of thinking about them. We tend to think about them when we are struggling with some element of the system. This typically happens (for us one man bands) when we are in the middle of a large update - VAT, end of year accounts etc - when we notice something that is particularly painful to our workflow and have an idea how to fix.
The process for us to make suggestions is as follows:
An example is the ever irritating batch payment process. A simple link in the Suppliers' transaction page would take me to the batch payment page, filtered on that supplier - "Simples" as a talkative rodent would say.
I thought " OK, time to raise this as an idea" - could I remember where I needed to go to give the idea? So I persevere. Finally I give up and ask via the help system...
Perhaps you could provide a link from within the account itself - so I can go to Help and there would be - "Got an idea? Tell us here" sort of thing...
Not sure what happens now